Rob Russell, Chief Financial Operating Officer at Virtualstock on the financial benefits for retailers of implementing a marketplace and dropship platform.
Unlocking Revenue, Cost Reduction, Cash Flow, and Valuation Multiples
Dropshipping has emerged as a game-changing business model for retailers, offering a plethora of financial benefits that can revolutionise operations and profitability. From increased revenue, reduced costs, improved cash flow, and enhanced stock market valuation, these combined advantages make it an enticing and powerful proposition. In this article, we will explore the various financial benefits, highlighting how it contributes to the overall financial strength of retailers.
By extending your product range online with carefully curated products that align with your brand identity and complement your stocked-in range, you can attract a broader customer base to your website. When customers visit your website and find an extended range of products that resonate with their needs and preferences, they are more likely to have a better experience and make additional purchases. With a platform like Virtualstock, a retailer will be able to maintain its end customer’s experience (because the retailer can standardise the end-to-end journey, get a real-time view of where an order is and run reporting on supplier performance all in an encrypted/GDPR compliant platform), which means the customer is much more likely to make a return purchase.
Reduction in Costs
Traditional retail models come with various brick-and-mortar selling costs, including physical store expenses, staff wages, and insurance. These expenses can place a significant strain on a retailer’s financial resources. By adopting dropshipping, you can bypass these costs and allocate resources more efficiently towards other strategic initiatives, helping you save on overhead expenses and improve your cost structure.
Cash Flow Benefits
One of the most notable financial advantages of dropshipping is the positive impact on your cash flow. In conventional retail, you face the challenge of financing inventory purchases before generating sales. This strain on working capital can hinder growth opportunities, particularly for smaller businesses. With dropshipping, you only pay suppliers for products after a customer places an order. This “just-in-time” fulfilment model frees up working capital so resources can be allocated to other critical areas, such as marketing and business expansion.
Increase in Valuation Multiple
The financial performance resulting from dropshipping can have a profound impact on a retailer’s valuation in the stock market. Investors tend to view businesses that adopt ecommerce and demonstrate robust financial results more favourably with retailers exhibiting a higher proportion of online sales as a percentage of total sales being able to achieve higher earnings multiples. The combination of increased revenue, increased profit margins, and improved cash flow in parallel with improved earnings multiples can contribute to a significantly higher valuation.
In conclusion, dropshipping offers a powerful set of financial benefits when combined with the more traditional bricks-and-mortar retailing model. Dropshipping on its own is not the answer, a careful and considered approach to online range expansion that complements a retailer’s existing sales channels has the potential to unlock significant financial benefits. It revolutionises profitability and growth by increasing revenue through an expanded product range and reducing costs (whilst maintaining the end consumer’s experience). Furthermore, dropshipping improves cash flow and enhances stock market valuation, creating opportunities for investment and expansion.
Embracing this transformative business model can enable unparalleled growth and prosperity in the competitive retail landscape. The only way for an enterprise retailer to achieve this in an efficient and scalable manner (with a marginal cost that actually reduces as growth is achieved) is with a platform like Virtualstock marketplace and dropship platform, which is why some of the UK’s best loved retailers such as Currys, B&Q and Wilko.com are included in our happy customers.