About Crystal Direct
Established in 2000, Crystal Direct is an experienced manufacturer and supplier of windows, doors, roofs, and composite doors. Serving a number of the UK's best-known home improvement retailers from Screwfix, Travis Perkins and Toolstation to Robert Dyas and Door Superstore. Renowned for producing A-rated products, their extensive range boasts over 500 SKUs, offering a comprehensive selection to meet diverse customer preferences. Triple-glazing options on windows, doors, and French doors underscore their dedication to providing energy-efficient, sustainable solutions.
Committed to seamless logistics, Crystal Direct operates their own fuel-saving delivery fleet to ensure efficient and reliable nationwide coverage on a daily basis, with a "track your driver" facility on the day of delivery. Moreover, Crystal Direct empowers retailers with a cutting-edge quoting tool, delivering instant made-to-measure pricing and quotes. This versatile tool can be easily integrated into retailers' websites or utilised in-store. Offering customisation at its core, the online quoting tool allows retailers to pre-load their margin and ensures a fully bespoke and branded experience for both the retailer and their end-consumers.
The Challenge
Crystal Direct serves a number of large retailers, and in their commitment to enhancing satisfaction and optimising processes, they sought a solution to streamline communication between themselves and their clients. Integrating with retailers was time-consuming, and had relied on manual processes. To ensure their scalability and bolster customer service, they sought to maximise their existing relationships with retailers through improved efficiencies.
The Solution
By leveraging the Virtualstock platform, Crystal Direct has streamlined its connectivity with multiple retailers through a one-to-many connection, eliminating the need for numerous client integrations. The near real-time visibility of stock, order, and delivery status between Crystal Direct and its retailers significantly reduces customer service queries. This solution also simplifies the technical onboarding process onto retailers' websites, empowering both Crystal Direct and their retail clients to increase product sales via dropship.
"At Crystal Direct, our mission centres on delivering best-in-class home improvement products to our retail and trade clients while incorporating cutting-edge technologies to achieve service excellence. Partnering with Virtualstock has allowed us to modernise our order processing for retailers and scale our revenue and orders through dropshipping."
Kevin Morgan Commercial Director, Crystal Direct
