How brands can mitigate against lowered consumer confidence

Given that consumer confidence is at its lowest level in over a year, retailers need to rethink their strategies to stay competitive and really show consumers why their brand is worth it. With that in mind, we spoke to Ed Bradley, CEO at Virtualstock, to discuss how an omnichannel approach, blending in-store retail, dropshipping and traditional marketplaces will help retailers scale effectively.

Watch to discover how Argos, Currys and Amazon make use of a blend of 1P, 2P and 3P retail models to future proof their businesses and delight customers, as well as the secret source of dropship products readily available to add to your retail website.

In this video, you will find:

• 00:00 Introducing Ed Bradley, CEO of Virtualstock
• 01:16 Pressures on consumers and retailers
• 03:25 The two ways retailers can grow their business
• 05:40 Case studies – Argos, Currys, and Amazon
• 08:18 Mirroring dropship service with retail/marketplace
• 09:58 Range expansion strategies
• 12:47 Retail media across marketplace, dropship and retail
• 15:22 Secret source for dropship stock
• 17:20 How Virtualstock can help dropship retailing