What if the biggest opportunity in retail today isn’t about cutting prices, but about curating experiences that customers didn’t even know they needed? In a market where 40% of shoppers are switching for better deals, retailers must rethink how they build loyalty and deliver value to surpass the competition.
The 21st century eCommerce era allows customers to swipe and browse digital aisles from home with instant price comparisons and rapid deliveries—the convenience is undeniable.
However, in a world marked by inflation and economic uncertainty, customer loyalty is waning. With customers holding more power and choice than ever, retailers face the challenge of attracting and maintaining shoppers’ attention, writes Ed Bradley, CEO at Virtualstock.